Digital Marketing

Normal 0 false false false MicrosoftInternetExplorer4

 

Digital Marketing is the strategy of development, distribution, and promotion for products and services or brands using the Internet, mobile and other interactive channels.

Digital Marketing  not only add value to your business but also help growing your company brand by making more people aware of your product and services, and getting more people to purchase more from you than they did before.

Digital technology is not primarily the Internet but also other digital interactive comminucation channels, such as mobile, email, banner adverts, digital outdoor bill boards, augmented reality and 3D.

Digital marketing can be categorized into push or pull techniques.

 Push techniques can be defined as the techniques when you “push” your information in front of relevant customers such as emailing them with information about your product and service .With this people get information whether they want it or not.

Pull techniques can be defined as the techniques when people find you and “pull” information from you. A website of your business is an example of a pull strategy where people only visit it when they want some information of your products or brands.

Training

If you've been searching for the latest training in Search Engine Optimization and Internet Marketing techniques, then you are at the right place

The SEO training offered by Indian Online Marketing provides complete and thorough knowledge of Search Engine Marketing, Search Engine Optimization, Pay Per Click Campaign Management etc thereby training their trainees to become the top professional Online Marketing/SEO experts.

We are specialized in optimizing sites to get noticed in top search engines and making online campaigns, such as SEO & Pay-per-Click (PPC), a success. As specialist in Google Adwords management, Indian Online Marketing would be able to cruise through various learning and tutorials.

We have high-quality training specially designed for marketing professionals and IT professionals like Search Engine Optimization professionals, website designers, web content-writers, web developers, web testers etc.

Our online marketing/SEO training ranges from designing a search engine friendly website to optimize content and choosing the right web marketing approach. We have highly-efficient SEO consultants i.e we only gives emphasis on online marketing practices, applications, and hands-on exposure. The reasonable priced intensive training will give complete understanding of marketing and basic mathematical principals for SEO.

From Online Marketing/Search Engine Optimization training inqueries please contact us on given e-mail id :info@indianonlinemarketing.com

Career at Indian Online Marketing Company

Indian Online Marketing Company is a fast-growing Online Marketing/Search Engine Optimization firm. We are a team of search engine optimization experts, internet marketing consultants, SEO content writers and highly experienced business consultants with Engineering/MBA ensures all projects and delivers superior customer values and return on investment (ROI).Our team works together to deliver exceptional performance for clients.

To achieve our vision, we are always looking out for bright minds ,quality team members, talented, learnable individuals who are ambitious, who love challenges and who have a passion to excel. The combination of skill and dedication is what makes us good at what we do. It’s what has propelled our clients to the top of the search engines, and continues to do so.

If you’re looking for SEO jobs, SEO careers, and a bright future in the Internet marketing industry, ready to take the responsibilities and give your career a new hike, please send us your resume to e-mail: careers@indianonlinemarketing.com

Current Job Openings at Indian Online Marketing.


SEO Manager/Analyst

Desired Qualifications

  • Prefer a Bachelor’s/PG in Computer Science, Business, Marketing, Finance, or related.
  • 2 to 3 years SEO experience in Technical SEO and Link Building.
  • Prefer 2 to 3 years campaign/project management experience.
  • Prefer strong coding knowledge (HTML, CSS, Javascript).
  • Outstanding verbal and written communications.
  • Experience working with all types of client sites (ecommerce, enterprise-level, static).
  • Must be professional, motivated, and a team player.
  • Excellent computer skills (Internet, MS Office).
  • Location :Meerut,Delhi,NCR,Noida,Gurgaon,Mumbai,Bangalore,Hyderabad,Chennai,India

Search Engine Optimization trainee

Desired Qualifications

  • Prefer a Bachelor’s/PG in Computer Science, Business, Marketing, Finance, or related.
  • Around 1 years SEO experience – Technical SEO and Link Building
  • Must be professional, motivated, and a team player.
  • Excellent computer skills (Internet, MS Office).
  • Location :Meerut,Delhi,NCR,Noida,Gurgaon,Mumbai,Bangalore,Hyderabad,Chennai,India

Web Designer

Desired Qualifications:

  • Bachelors degree preferred
  • Online/Internet research skills
  • 1 to 3 years of web design experience.
  • Quick grasping ability, self motivated and able to multi-task on multiple projects simultaneously.
  • Excellent verbal, written and presentation skills.
  • Excellent industry software skills: Adobe Photoshop,Illustrator,Flash,InDesign, etc.
  • Location :Meerut,Delhi,NCR,Noida,Gurgaon,Mumbai,Bangalore,Hyderabad,Chennai,India

Web Developer

Desired Qualifications:

  • Bachelor Degree preferred.
  • Candidate from 1 to 2 Year experience can apply
  • Experienced in building e-commerce websites.
  • Strong knowledge of database and information architecture, with web application integration.
  • Expertise in .NET Frame Work, Web Services, .Net remoting concepts, ASP.NET, SQL Server 2000 will be an added advantage.
  • Location :Meerut,Delhi,NCR,Noida,Gurgaon,Mumbai,Bangalore,Hyderabad,Chennai,India

Business Development Executive

Desired Qualifications:

  • MBA degree preferred.
  • Candidate from 1 to 3 years of experience can apply.
  • Candidate should have a business development profile.
  • Quick and target oriented individual.
  • Comfortable communicating with clients by text and voice.
  • Location :Meerut,Delhi,NCR,Noida,Gurgaon,Mumbai,Bangalore,Hyderabad,Chennai,India

MOBILE MARKETING

Mobile marketing is a new area in interactive marketing. Mobile Marketing involves communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website.We provide mobile marketing service in all the cities of India like Delhi,Noida,Gurgaon,Mumbai,Bangalore , Hyderabad,Chennai etc.Mobile marketing is commonly known as wireless marketing.

Types of Mobile Marketing:

  • Mobile Marketing through SMS
  • Mobile advertising via MMS
  • Mobile web marketing
  • Bluetooth
  • In-game mobile marketing
  • Location-based services

E-Mail Marketing

Email Marketing is an extremely powerful marketing tool with use of email in marketing communications.E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience.

From Search Engine Optimization to Email Marketing campaigns if well planned, deployed and managed, internet marketing activity will help to meet your objectives in a cost-effective and measurable manner

Email marketing is generally benefited for Consumer Businesses, Universities/ Colleges, Industrial businesses, non-profits organizations, service firms etc

E -marketing is used for:

  • Sending e-mails with the purpose of enhancing the relationship of a company or merchant with its current or previous customers, to encourage customer loyalty and repeat business,
  • Sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
  • Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
  • Adding advertisements to e-mails sent by other companies to their customers, and
  • Sending e-mails over the Internet, as e-mail did and does exist outside the Internet.
  • Sending emails designed to encourage customer loyalty and enhance the customer relationship
  • Placing your marketing messages or advertisements in emails sent by other people

Benefits of e-mail Marketing:

  • Email Marketing is very Effective
  • Email Marketing is Easy
  • Email Marketing Generate Immediate Response
  • Sending email is much cheaper than most other forms of communication
  • Email lets you deliver your message to the people
  • Targeting according to user preferences.
  • Personalization.
  • Email Marketing is immediately trackable and measurable.
  • Niche areas of interest can be reached.
  • Increase leads and sales.
  • Maximize brand visibility.
  • Give your website/business a competitive advantage.

Online Advertising

The term online advertising simply relates to advertising online, or advertising over the Internet. It is kind of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering messages to attract customers.

Online advertising has an advantage of immediate publishing of information and content that is not limited by geography or time. Online advertising allows for the customization of advertisements, including content and posted websites.

Most common ways in which online advertising is purchased are :

CPM (Cost Per Mille), CPV (Cost Per Visitor), CPV (Cost Per View), CPC (Cost Per Click, CPA (Cost Per Action) or (Cost Per Acquisition), CPL (Cost Per Lead) , CPE (Cost Per Engagement), CPE (Cost Per Engagement) & Cost per conversion

Types of Online Advertising includes Floating ads, Expanding ads, Polite ads, Trick banners, Pop-up ads, Pop-under ads, Video ads, Map ads & Superstitial ads.

Search Engine Marketing(SEM)

Search engine marketing (SEM) is the overall process of combining the two processes of search engine optimisation (SEO) and pay-per-click advertising (PPC).

SEO has strengths where PPC does not, and vice versa. Combining the strengths of each is why the two processes are so powerful when used together.

SEM stands for search engine marketing It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to search marketing.

SEM covers two broad areas:

  • Increasing traffic through free SEO efforts
  • Increasing traffic through paid search advertising

Social Media Marketing (SMM)

SMM is related to other online marketing tactics such as Search Engine Optimization, Search Engine Marketing, Viral Marketing, Word of Mouth Marketing, and Social Media Optimization. SMM may also include online reputation management. Social media includes websites where news, photos, videos etc.

Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer.

Social media marketing which is known as SMO (Social Media Optimization ) benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, and a method of managing their reputation online.

The concept of social media marketing basically refers to the process of promoting business or websites through social media channels. It is a powerful marketing medium that is defining the way people are communicating. It is one of the significantly low-cost promotional methods that provide businesses large numbers of links and huge amount of traffic.

Social Media Marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks such as MySpace, Twitter, Facebook, Linkedin YouTube, Delicious,Dailymotion, Hi5, Gather.com, social web applications such as Digg, reddit, Stumbleupon, Flickr, iLike, Wikipedia, Squidoo, Last.fm,Eventful, ePinions etc

Pay Per Click Campaign Management

Pay Per Click (PPC) Ad campaign, where advertisers pay for the visitors who click on their ad on a Cost Per Click (CPC) basis, is one of the most cost effective ways to maximize the leads and sales from your website in quick-time. It is a highly targeted Ad, where only the visitors who look for your product or service will see the ad, as your Ad will be displayed only when the keyword(s) searched is very relevant.Pay Per Click is one of the process of Search Engine Marketing(SEM)

 

Advantages of PPC marketing

  • Pay per click management is one of the best ways to advertise your business in the internet.
  • The top search engines like Google and Yahoo, all have the provision for PPC advertisement. A great lot of the revenue for this search engines are obtained through PPC
  • As far as PPC advertisements are concerned the keywords decide the quantity of visitors. Therefore it is very crucial to choose your keywords for bidding in the search engine. You need to provide the link to your website from the advertisements, where the user will be redirected if they are interested in your product.
  • It is very easy to start PPC marketing, as the initial amount you need to invest is very less. The maximum profit can be generated by the best ads.
  • PPC ads can immediately generate visibility for your website. The results of Pay Per Click campaigns are instant. The ads go live immediately and can be modified, added or deleted at any time.
  • PPC advertisement is an effective model and is easily implemented. PPC ads do not require any modifications on the website and hence are an effective search engine marketing model for sites which are architecturally difficult to modify for SEO.
  • PPC advertisers can adjust the maximum bid limit based on the profitability of the campaign.
  • PPC advertisers can choose the exact geographic location for the display of their PPC ads.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. This is a process of getting your website to the top of search engines. SEO is one of the most effective things you can do online, getting your web site optimized in such a way that the search engines will reward you by basically sending traffic your way.

The objective of every website owner is to top-list their website, when search engine results are being listed out. They are in a continuous need to maximize the number of users visiting their website. The best way to do this is via search engine optimization (SEO) technique

Search Engine Optimization is rapidly gaining awareness among businesses worldwide who are realizing the marketing potential of this medium and the vast global reach offered by search engines like Google, Yahoo and MSN.

It involves techniques and strategies to get your website appear at the top of the engines when visitors type in keyword(s) on the search engines.

We have highly skilled and experienced professionals to handle your businesses. Our sole purpose is to help you, no matter what the size of your business is or the idea behind the construction of your site. We give utmost importance to quality and definitely guarantee you satisfaction for the service which we provide it to you. If you are still not convinced that we are the best SEO Company, you can always refer the testimonials given by our various customers, to know more about our outstanding services which we have provided them.